Color The Market
Florian van de Wauw
Current GoToMarket Representations - Learn More
WAUW CRE-what???
The name originates from Wau Reseda - the Dyer's Wee - the Yellow Wau - a plant that was once used to create powerful yellow dye and probably my ancestors did business with.

WAUW CRESEDA is a fusion of my own name (Florian van de Wauw) and the Reseda plant. CRESEDA extends the idea with roots in Crescere – Latin for growth.
Together, WAUW CRESEDA stands for strategic clarity, creative depth, and transformative growth collaboration. We don't just guide you into the market — we color it together with you and for you!
Service Portfolio
What Wauw Creseda can do for you:
Consulting & Go-to-Market Services
Specialized support for companies in AdTech, Programmatic Advertising, and Digital Media
AI Consulting & Training
AI Implementation, Education and Training (EU AI Act, Article 4) tailored for SMB (small and medium-sized businesses)
Consulting & Go-To-Market for Companies from AdTech, Programmatic Advertising & Digital Media
Strategic Planning
Comprehensive market analysis and entry strategies tailored specifically for AdTech, Programmatic Advertising & Digital Media companies looking to expand their footprint into new markets.
Growth Acceleration
Specialized frameworks to scale your AdTech, Programmatic Advertising & Digital Media business, optimize your offerings, and capture larger market share.
Partnership Development
Forge strategic alliances within the digital advertising ecosystem. Connect with publishers, sales houses, advertisers, media agencies and technology partners that complement your business objectives.
Working with companies across the AdTech, Programmatic Advertising & Digital Media spectrum, from innovative startups to established players seeking to navigate the rapidly evolving digital media landscape. My approach combines technical expertise with market insights to position your business for sustainable success.
Current GoToMarket Representations
Client Portfolio
Waytogrow - Publisher Monetization Services in Full Service or Part Service (GCPP)
for Publishers, Sales Houses & Media Houses

Waytogrow

About us - It’s great to meet you! | Waytogrow

Are you looking for a company that’s 100% focused on the publisher? Are you in need of an independent programmatic and header bidding expert?

digitalAudience - Data Collaboration Platform
for Brands, Advertisers, Agencies, TechPartners, Publishers, Sales & Media Houses

digitalAudience - Onboard Collaborate Activate

Home

Power up your first-party data, without risk or complexity. Securely activate customer data across the entire programmatic ecosystem.​

Oraki - Google Ad Manager360 Reseller EMEA (Google Platform Partner)
for Publishers, Sales & Media Houses

Oraki - Reach Your Peak

Google Ad Manager 360 | Oraki

GAM 360 by Oraki, We boost publishers revenue, safeguard brand reputation, & streamline workflows. Google Certified Publishing Partner.

Shopeaks - Social Commerce Platform
for Brands, Advertisers, Agencies, Influencers & Creators

www.shopeaks.com

Shopeaks - Social Commerce Platform

Grow, engage, and sell more on social media!

Yieldbird - PubTech Programmatic Platform (GCPP)
for Publishers, Sales Houses & Media Houses

yieldbird.com

Yieldbird – How to get started with Yieldbird Platform?

Yieldbird Platform uses a combination of programmatic header bidding and advertising products to make publishers achieve their maximum revenue potential without affecting user experience.

AI Consulting & Training for SMBs
AI Advisory
Practical guidance on implementing AI solutions that make sense for your SMB. No jargon, just clear pathways to leveraging AI capabilities that align with your business goals and budget constraints.
Custom Workshops
Hands-on training sessions designed specifically for your team's needs and skill levels. Build internal capabilities and confidence in AI tools through engaging, accessible learning experiences.
Implementation Support
End-to-end assistance in deploying AI solutions that deliver real business value. From selection to integration, ensure your AI investments translate to measurable outcomes.
My approach focuses on making AI accessible and practical for small and medium businesses. Clients typically see 30% improvements in operational efficiency, development of new product capabilities, and significant team upskilling that drives innovation across the organization.
Florian van de Wauw
Ready to Color the Market?
Let's discuss how we can transform your business challenges into opportunities for growth and innovation. Whether you're looking to expand your AdTech presence or implement AI solutions for your SMB, the first step is a conversation about your goals.
Contact & Get Started
Phone
For immediate assistance, to discuss projects or schedule a consultation:
+491774066313
What's App
Ping me on What's App
+491774066313
LinkedIn
See references and connect with me professionally at LinkedIn to see my background, recommendations, and recent activities.
Email
Send your inquiry to wauw@wauwcreseda.com and I'll respond to schedule a consultation.